Heritage

The Forest-wide Heritage Resource Project

The Coleford Area MCTI Partnership has been commissioned to scope, develop, analyse potential markets and secure funding for a Forest of Dean Heritage Resource Programme.  This will include consideration for establishing a Centre (virtual or real) to ensure that the project continues to meet the needs and expectations of its stakeholders. This work must be completed within 8 months of commencement.  Resources have been provided through the Forest of Dean Local Strategic Partnership, Economy and Skills Delivery Group, for this commission.  The aim is to find a way forward and to produce tools to assist in raising the economic and social value and profile of the Forest of Dean district through its Heritage and Culture by:

  • Producing a baseline for sustainable economic value in Heritage projects bringing together the wealth of information, artefacts and locations using research
  • Promoting the Forest of Dean district by enhancing the knowledge of local people and extending the tourism offer
  • Identifying the potential to assist in the retention and creation of local jobs and reinvigorating lost skills.

Strategic Relationships

The Coleford Area MCTI Partnership has been asked to develop strategic working relationships with a wide range of partners and stakeholders, including (but not exclusively):

  • Local Strategic Partnership and its Delivery Groups
  • Forest of Dean District Council
  • Forestry Commission
  • Customers (local community, visitors)
  • Parish and Town Councils
  • Local Organisations and Associations
  • Visitor Attractions e.g. Dean Heritage Centre; Dean Forest Railway; Clearwell Caves
  • History Societies
  • Potential commercial partners/sponsors e.g. Bear Left TV
  • Technical support providers

together with any other interested parties.

Product Development

The Coleford Area MCTI Partnership has to produce a report of recommendations on how the unique heritage of the Forest of Dean can be pulled together into a product that can be marketed to meet the objectives detailed above through:

  • Opportunity, Business, Gap  and Market Analysis
  • Commercialisation Research
  • Range of Tools to market some examples include: Improved signage; Audio Downloads; DVD; Website/Micro-site; Conservation Events; School Activities; iApps; Sat Nav POIs, social networks

Sustainability

Sustainability of the project is essential and is to;

  • explore the possibilities of ongoing funding streams for the project, including relevant commercial and private funding potential as match funding for an application to Local Action funds
  • ensure the continued involvement of the target audience
  • develop and implement a marketing strategy aligned with the Tourism Strategy 2010-2012

Outputs

The project will be expected to deliver:

  • Increased accessible knowledge of the Heritage market
  • Identification and budget proposals for the relevant tools to realise the project objectives
  • Monthly progress reports to the Economy and Skills Delivery Group
  • Expression of Interest through to full application for project funding
  • Action Plan with timescales, milestones and budgets to realise the project aim

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